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Commonsense Direct & Digital Marketing

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Published by Kogan Page .
Written in English

Subjects:

  • Advertising,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Marketing - Direct,
  • Business & Economics / Marketing / Direct,
  • Advertising & Promotion,
  • Direct marketing

Book details:

The Physical Object
FormatPaperback
Number of Pages434
ID Numbers
Open LibraryOL7967660M
ISBN 100749447605
ISBN 109780749447601

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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also Reviews: 1.   Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing/5(27). Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also. Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing.

  Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital : Kogan Page.   Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, .   Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing/5(58).   The book was originally called Commonsense Direct Marketing and back in , it was probably a good idea to include Digital Marketing as well. Inevitably technology moves on and this section is dated but it's not a major part of the book. Many other copywriting books Reviews:

The book was originally called Commonsense Direct Marketing and back in , it was probably a good idea to include Digital Marketing as well. Inevitably technology moves on and this section is dated but it's not a major part of the book. Many other copywriting books Reviews: Drayton Bird is a master of the written word. What was good advice for marketers then is STILL good advice today. If you're marketing in the real world, this book is a must-have; and if you're efforts are more internet based, I recommend the revised version "Commonsense Digital and Direct Marketing"/5.   Commonsense Direct & Digital Marketing Paperback – November 2, by Drayton Bird (Author) › Visit Amazon's Drayton Bird Page. Find all the books, read about the author, and 5/5(1). - Buy Commonsense Direct and Digital Marketing book online at best prices in India on Read Commonsense Direct and Digital Marketing book reviews & author details and /5(26).